Create a campaign
Five steps take you from your goal to a brief creators can apply to. Drafts save as you go.
Updated 8 October 2026 · 1 min read
Press Create campaign on Campaigns. You’ll go through five steps.
- Marketing strategy: the product, your goal and who you want to reach.
- Financial modeling: your budget and how to split it between creators.
- Creators: pick creators now, or leave this for later.
- Distribution: the platforms, formats and dates.
- Review: check the brief, then create the campaign.
We save your draft as you go. Come back to it any time from Campaigns, or delete it there.
Approval for big budgets#
Campaigns over ₹1,00,00,000 need sign-off from an admin or approver before they go live. Change the limit on the Spend approval tab of Profile and settings.
Note
Creating a campaign needs a brand plan. Drafts and simulations are free.
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